My phone rings and on the other end of the phone is a panicky voice. Melissa (name changed out of respect) tells me how they hired a local SEO firm to help drive traffic and increase page rank. She was blunt force honest with me and told me that she didn't always pay him on time and she told me on occasion when she didn't get her way she would insult him telling him that SEO guys are a dime a dozen and on occasion gave him unrealistic expectations. Though this kind of honesty is rare I just sat there and listened to her story.
She did tell me that he was occasionally late in calling her when he was supposed to and even sometimes he didn't get to her site in days. So between her threats and degrading comments and his lack of "on-time" response, they decided to part company and Melissa ended up doing a charge back on him.
https://www.theturngroup.com/blog/never-piss-off-a-search-engine-optimization-specialist
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